New Beauty

Weightlessly seals and protects split ends, leaving hair with increased shine, reinforced strength, and enhanced softness.     Our answer to split ends: Weightlessly seal, soften and protect split ends with this super concentrated transformative serum. The unique formula deeply penetrates to deliver reparative...

Creates volume, texture, and locks in hydration.   Wave spray reinvented: Undone elegance, soft buildable body, tousled texture. This dewy mist delivers instant style and long-term benefits: cucumber water locks in hydration; antioxidant-rich rose water creates soft volume and smooth, tousled texture. Waves &...

Adds volume at the root while nourishing and energizing the scalp.     Boost your roots; amplify your volume. Our root volume spray weightlessly plumps and fortifies even the finest, weakest hair with this elegant gel-to-liquid formula. This uniquely textured spray delicately lifts roots...

Styling performance without friction, our hair detangling spray is formulated to replenish the hair’s vital lipid-rich F-Layer. This weightless mist detangles hair effortlessly as it helps to prevent frizz and protects from heat damage up to 450°F. This adult detangling spray delivers lightweight conditioning...

Delivers touchable texture and volume while gently absorbing excess oil. Use as a texture spray or a versatile alternative to dry shampoo with added styling benefits.   Optimal grip meets sultry texture. Build the perfect amount of control for full-on texture, shine and volume...

Craving a getaway? Escape anytime with the Coconut Santal Flora Edit Hand Cream—no plane ticket required. Wrapped in a chic mint-green tube with bold, fragrance-inspired illustrations, it’s a vacation in the palm of your hand. Indulge in a dreamy blend of lush hibiscus, dewy...

Take a moment to yourself with the Havana Vanilla Flora Edit Hand Cream. A cozy familiarity, with sultry undertones, this luxurious cream helps you unwind in style. Enriched with jojoba oil, shea butter, and plant-based glycerin, this fan-favorite formula deeply hydrates without feeling greasy....

A woody aquatic scent that takes you to a golden Malibu sunset, warm breeze and all. A breezy mix of sea salt, amber, and driftwood notes for a fresh yet sun-kissed finish. No covering up smells—First-of-its-kind, patented odor-eliminating technology neutralizes odors right at the...

A fruity gourmand scent that feels like lounging on a picnic blanket, laughing with your best friends on a sunny weekend afternoon Wrapped in juicy cherry, playful florals, and cozy vanilla—it’s your ride-or-die in a bottle Patented odor-eliminating technology—neutralizes odors right at the source...

Moisturizing Spicy Lip Plumper Pucker up! Spice up your life! This invigorating blend is made for those who love a little heat. This spicy lip balm is infused with warming botanicals to naturally plump up your pout. With cinnamon, a touch of cayenne, and...

Create lush, full, flexible looks that hold their style all day long. Nourishing proteins in this lightweight spray add strength, plumping fine and weak hair from the root for a noticeable increase in volume. Benefit Ingredients: BLEU Molecule Complex for strength and shine Biotin,...

Just like heaven. Indulge in decadent moisture while repairing your hair with this oil-infused treatment. The protein-rich, creamy formula renews damaged hair fibers and brings nourishment, strength and elasticity to your strands. Ultimate baobab oil-protein technology helps to rebuild bonds for healthy hair fibers...

This fine blowdry mist strengthens, repairs, nourishes, and protects. Prevents thermal damage from hot tools up to 450 degrees F, helps provide lasting frizz defiance and seals the cuticle for silky, sleek, humidity-resistant hair. 100% Aluminum Cans 75% of aluminum ever produced is still...

Rich and repairing transformative daily conditioner gives coarse, unruly, fragile and damaged hair a power dose of hydration, shine, and strength. Detangles and smoothes; restores resiliency. Seals frayed cuticles and split ends, and improves texture and uniformity without weighing hair down. 19% Increase in...

Winner of Allure's 'Best of Beauty' Award for Best Hairspray. The hairspray you’ve been waiting for: softness, shine, flexibility, memory, and lightweight control for touchable style that bounces back all day long. A fine mist creates invisible, buildable hold that’s never stiff or sticky.  Proprietary Complex...

Great hair starts here. This traceless serum—the first step post-shower—replenishes the all-important F-layer: the protective lipid layer that locks in moisture and gives hair its natural smoothness, gloss, and ability to reflect light. Weightlessly hydrates, repairs, and preps hair for styling thanks to vitamin-...

This all-around hairstyling hero adds softness, shine, hydration and movement. Formula strengthens hair, seals split ends and helps prevent frizz. Lightweight, leave-in moisture won’t weigh down silky blowouts and smooth air-dried styles. BLEU Molecule Complex for strength and shine Vitamin E moisturizes and prevents...

The ultimate style booster: Weightlessly add texture, pliability, lustrous body and movement. Use as a finishing touch or a refresher to restyle and revitalize hair without stiffness or residue, but with light, flexible hold. Benefit Ingredients: BLEU Molecule Complex for strength and shine Vitamins...

Sleek style, high shine. This precious nourishing oil smoothes texture, tames flyaways, adds separation and megawatt gloss. Versatile and lightweight—throw it in your bag for year-round style perfection and protection. BLEU Molecule Complex for strength and shine Sunflower Seed Oil provides shine and helps...

A power dose of hydration, strength, and repair for coarse, unruly, fragile, or damaged hair. Gently cleanses, calms and helps heal distressed, weakened hair. Improves elasticity and shine, seals frayed cuticles and split ends, improves texture and uniformity without weighing hair down. Rich and...